In a world where trends shift at lightning speed, staying ahead means knowing which brands are making an impact right now. From groundbreaking innovations in tech to wellness brands redefining self-care and beauty labels setting new standards—this is your curated guide to the hottest names across health, beauty, and technology.
Whether you’re a trendspotter, a savvy shopper, or just curious about what’s capturing attention, we’ve rounded up the brands that are not just popular—but shaping the future of their industries.
Tech & Electronics
Apple
Bowers & Wilkins
JBL
Dyson
Marshall
Ninja
Samsung
Sennheiser
Sony
Watches
Rolex
Cartier
Patek Philippe
Kitchen
Cosori
Gozney
Midea
Tajin
The Pink Stuff
Waterdrop
Makeup & Cosmetics
In 2023, the global market for lotions reached a valuation of approximately $50.3 billion. Projections suggest that this figure could soar past $104 billion by 2028—more than doubling within five years.
This year alone, it’s estimated that over 234 million people in the U.S. will use some form of moisturizer or lotion. With demand steadily increasing, the market is seeing an explosion of specialized options.
From vegan formulations to “clean” beauty blends and products centered around standout ingredients, today’s lotions cater to highly specific preferences.
A growing share of these niche offerings comes from indie beauty labels that leverage social media to build awareness and drive sales.
Take Naturium, for instance—a skincare company launched in 2019 by a content creator on YouTube. The brand was acquired by E.L.F. Cosmetics in late 2023 for $355 million, after generating $90 million in net revenue that year. Much of that success stemmed from its viral body lotions, which feature trending active ingredients like glycolic acid, azelaic acid, and retinol.
Trending Brands in Makeup & Cosmetics
Bioderma
Ilia
Cosrx
Laneige
Tocobo
Torriden
Sleep
A significant portion of U.S. adults, around 1 in 5, say they wake up without feeling truly rested. Further data on sleeping patterns paints an even clearer picture – roughly 20% of adults are sleeping five hours or less each night, while over half get only six to seven hours of shut-eye.
Sleep issues are widespread, too – 43% of Americans have experienced symptoms of insomnia in the past year alone. As a result, the market is flooded with solutions designed to tackle poor sleep, ranging from tech gadgets to herbal remedies.
Among the most commonly used tools are sleep trackers, now adopted by about 35% of adults, and natural sleep aids, which have been tried by more than 80% of the population.
The sleep tech industry, in particular, is on a steep upward trajectory, with projections pointing to a market value nearing $95 billion by 2032—driven by an expected compound annual growth rate of over 18%.
Trending Brands in Sleep Tech
Lifepro
Manta Sleep
Olly
Oura
Primal Sleep
Whoop
How We Curate the Fastest Growing Brands
To ensure you discover the most relevant and up-and-coming brands, we’ve used Exploding Topics Pro – a powerful trend-spotting platform that identifies breakout brands and products before they go mainstream.
Exploding Topics analyzes millions of online data points, including search trends, social media activity, and consumer behavior, to highlight brands that are gaining rapid momentum across various industries such as fashion, tech, beauty, wellness, and lifestyle.
By using this data-driven approach, we handpick only those brands that show consistent and significant growth – helping you stay ahead of the curve and connect with labels that are shaping the future.