Moroccanoil, best known for its iconic argan oil-infused beauty line, is expanding into the world of fine fragrance with the debut of L’Originale Eau de Parfum. Designed to capture the essence of the Mediterranean lifestyle, the scent is an invitation to indulge in elegance, wanderlust, and effortless sensuality.
The campaign’s face? None other than actress Adria Arjona, whose natural charm and confident presence embody the soul of this new fragrance.
A Mediterranean Escape in a Bottle
L’Originale isn’t just a perfume—it’s a story bottled in scent. Evoking warm breezes, sun-soaked coastlines, and hidden coves, the fragrance blends fresh citrus with floral notes and smooth woods. It opens with a delicate balance of citrus and violet, then unfolds into blooming camellia and lily of the valley. The dry-down reveals creamy sandalwood, a touch of musk, and a whisper of amber that lingers on the skin.
Each spray is designed to take you on a sensory journey, transporting you to coastal cliffs and secret seaside paths with just one breath.
Adria Arjona: The Face of Confidence
Chosen as the global ambassador for the fragrance launch, Adria Arjona brings an effortless strength and femininity to the campaign. Shot by renowned photographer Mikael Jansson in the breathtaking Puglia region of Italy, the visuals celebrate natural beauty, escape, and timeless elegance.
“As someone who’s long loved the scent of Moroccanoil products, wearing this perfume daily now feels like a personal signature,” says Arjona. “It’s bold, feminine, and mysteriously empowering.”
A Natural Evolution for the Brand
According to co-founder Carmen Tal, the launch of L’Originale is a long-awaited response to loyal customers who have fallen in love with the brand’s signature scent found in its hair and body products.
“For years, our customers have asked us to bottle the fragrance they associate with Moroccanoil,” Tal shares. “Now, with L’Originale, we’re finally able to offer them that experience in a fine fragrance form—elevated, lasting, and undeniably luxurious.”
Elegant Design with a Signature Touch
The bottle reflects Moroccanoil’s minimalist yet sophisticated identity. Crafted from clear glass with soft curves and a warm amber hue, it’s topped with the brand’s recognizable turquoise cap—an homage to its Mediterranean roots and clean, modern aesthetic.
Moroccanoil L’Originale Eau de Parfum
| Detail | Description |
|---|---|
| Scent Profile | Citrus, violet, camellia, lily of the valley, sandalwood, musk, amber |
| Campaign Ambassador | Adria Arjona |
| Photographer | Mikael Jansson |
| Sizes & Pricing | 100ml – $139 / 60ml – $109 |
| Available At | KICKS, Lyko |
| Launch Year | 2025 |
How to Wear It
Apply the fragrance to pulse points—such as wrists, neck, and behind the ears—for maximum impact. The natural warmth of the skin enhances the scent’s layers and allows it to develop fully throughout the day.
With L’Originale, Moroccanoil offers more than just a perfume—it offers a lifestyle distilled into fragrance: radiant, modern, and Mediterranean to the core.
