Beauty of Joseon – Meet the K-Beauty Brand That is Trending on TikTok

beauty of joseon the trending k-beauty brand on tiktok

Beauty of Joseon, a South Korean skincare brand rooted in traditional Korean medicine (hanbang), has taken the world by storm, particularly on TikTok and Instagram, where it is garnering significant attention and praise for its efficacy and gentle formulas.

With a monthly search volume of 450k and a growth of +8400% in five years, Beauty of Joseon is one of the trending TikTok Skincare products right now. Their products are known for being gentle and effective for all skin types, and they are especially popular for their anti-aging and brightening properties.

The brand’s popularity can be attributed to several factors:

Hanbang-Infused Formulas

beauty of joseon the trending k-beauty brand on tiktok

Beauty of Joseon utilizes a blend of time-honored hanbang ingredients, such as ginseng, rice, and camellia oil, known for their soothing, hydrating, and anti-aging properties. These ingredients, carefully chosen and balanced, address various skin concerns, including dryness, dullness, and wrinkles.

Gentle yet Effective

Unlike many skincare products that prioritize high potency over gentleness, Beauty of Joseon strikes a delicate balance. Their formulas are formulated with minimal irritants, making them suitable for even sensitive skin types while still delivering noticeable results.


Despite its premium ingredients and effective formulations, Beauty of Joseon remains a relatively affordable skincare brand, allowing more individuals to experience the benefits of its hanbang-powered products.

Positive Feedback and Influencer Sponsorship

Beauty of Joseon has garnered a strong following on TikTok, where skincare enthusiasts regularly share their positive experiences with the brand’s products. Influencer sponsorships have further amplified the brand’s reach and reputation.


Beauty of Joseon offers a wide range of products, catering to various skin types and concerns. From cleansers and moisturizers to serums and sunscreens, there’s something for everyone.

Skincare First Approach

Beauty of Joseon embraces a skincare-first approach to beauty, emphasizing the importance of proper care and nourishing the skin from within. This resonates with many individuals seeking a holistic approach to skin health.

Sustainable Practices

Beauty of Joseon prioritizes sustainable practices, using eco-friendly packaging and ethically sourced ingredients. This aligns with the growing consumer preference for environmentally conscious brands.

Read more: Kate Hudson Dives Into Holistic Supplements With INBLOOM

What are some of the key ingredients in Beauty of Joseon products?

beauty of joseon the trending k-beauty brand on tiktok

Beauty of Joseon products use a variety of hanbang ingredients, including:

  • Ginseng: Ginseng is a powerful antioxidant that is known to help protect and repair the skin. It is also said to help improve skin elasticity and reduce wrinkles.
  • Rice: Rice is a natural hydrator that is also known for its brightening properties. It can help to even out skin tone and reduce dark spots.
  • Camellia oil: Camellia oil is a rich source of antioxidants and fatty acids that can help to nourish and protect the skin. It is also said to help improve skin texture and reduce fine lines.

What types of skin concerns does Beauty of Joseon address?

Beauty of Joseon products can help to address a variety of skin concerns, including:

  • Dryness: Beauty of Joseon’s hydrating products can help to replenish moisture and restore the skin’s natural barrier.
  • Dullness: Beauty of Joseon’s brightening products can help to brighten the complexion and reduce the appearance of dark spots.
  • Fine lines and wrinkles: Beauty of Joseon’s anti-aging products can help to firm and lift the skin, reduce the appearance of wrinkles, and improve elasticity.
  • Acne: Beauty of Joseon’s gentle formulas are suitable for acne-prone skin and can help to reduce inflammation and clear breakouts.

Is Beauty of Joseon cruelty-free?

Yes, Beauty of Joseon is cruelty-free and does not test its products on animals. They are also vegan-friendly, meaning that their products do not contain any animal-derived ingredients.

Where can I buy Beauty of Joseon products?

Beauty of Joseon products are available at a variety of retailers, including online stores, department stores, and specialty beauty stores.

What are some of the best-selling Beauty of Joseon products?

What are some of the best-selling Beauty of Joseon products?

Some of the best-selling Beauty of Joseon products include:

Ginseng Essence

This lightweight essence is packed with ginseng extract and other hanbang ingredients to help hydrate, brighten, and protect the skin.

Acne Clear Balm

This soothing balm is formulated with centella asiatica and other botanical extracts to help reduce inflammation and clear breakouts.

Glow Deep Serum

This serum is packed with brightening ingredients, such as licorice root and rice extract, to help even out skin tone and reduce dark spots.

Glow Overnight Mask

This hydrating mask is formulated with hyaluronic acid and other nourishing ingredients to help plump up the skin and leave it feeling soft and supple.

As Beauty of Joseon continues to gain popularity, it is poised to further revolutionize the skincare industry, demonstrating that effective and gentle skincare can coexist. The brand’s commitment to hanbang, affordability, and sustainability, coupled with its positive user experiences and influencer endorsements, has solidified its position as a leading skincare brand, particularly on TikTok.

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