Every year, children and parents wait with excitement to discover the toys that will light up their eyes and inspire hours of creative play. The TOTY Awards, or “Toy of the Year Awards”, is one of the most prestigious awards in the toy industry and serves as a barometer for the most innovative and popular toys on the market. Here we bring you the best toys of 2024 – selected by the TOTY Awards jury.
Among the nominations for the TOTY Awards, we have seen a range of amazing toys that have captured the imagination of children and adults alike. In this article, we will dive into the toys that have been crowned the best in their categories, and give you an insight into what makes them so special.
Whether you’re looking for the perfect gift or just want to keep up with the latest trends, this is your ultimate guide to the best toys of the year.
Best Toys 2024 – The Winners of the Toy of the Year Awards
This year’s edition of the TOTY Awards took place on September 29, 2023. Here are the winners of the best toys for 2024:
Best Action Figure of the Year 2024 – Teenage Mutant Ninja Turtles Mutant Mayhem from Playmates Toys
These authentic characters are 4.5″” tall and highly detailed with individual sculpts and decorations that match their movie character. They are highly poseable with 12 points of articulation for awesome, action-packed battle poses.
Best Collectible of the Year 2024 – Squishmallows – Pokémon Collection from Jazwares
The Squishmallows Pokemon 14-inch Pikachu Plush has quickly become a favorite with children. These Pokemon figures come in many different designs and are an ultra-soft stuffed animal medium plush.
Best Construction Toy of the Year 2024 – Lego Disney and Pixar ‘Up’ House from Lego Systems
This LEGO Disney Pixar construction set includes the house from the movie Up, with balloons and the two adventurers Carl Fredricksen and Oskar, as well as a toy dog. There’s a toy house with chimney, bedroom, patio and living room with fireplace, plus lots of details that kids will recognize from the movie.
Best Creative Toy of the Year 2024 – National Geographic Hobby Pottery Wheel from Blue Marble
Developed by professional potters, this wheel is packed with features, including an 8-inch wheel and 2-way rotation for right- and left-handed users.
The powerful variable speed motor is perfect for large projects and built to last. It has been designed with a revolutionary articulated arm and accessories to easily center, open and shape clay into works of art. It is also quieter than comparable turntables, at only 60 decibels.
Best Doll of the Year 2024 – Barbie The Movie Dolls from Mattel
There is no question as to which is the most sought-after doll for this Christmas. Ever since the release of Barbie the Movie last year, the dolls have been hugely sought after around the world, and the Barbie the Movie dollhouse has been especially popular.
Best Game of the Year 2024 – 5 Second Rule Relay from PlayMonster
5 Second Rule is an incredibly fun game for both adults and children. Now it has also become even more spontaneous and unpredictable with a brand new Relay baton. List an item in your category, then hand the electronic baton to another player – you decide who responds next.
Best Grown-Up Toy of the Year 2024 – Lego The Lord of the Rings: Rivendell from Lego Systems
This huge building set lets you build a beautiful recreation of Elrond’s house, decorated with greenery that creates a sense of being deep in the forest of Rivendell. This adult kit has a whopping 6167 pieces.
Best Infant/Toddler Toy of the Year 2024 – Laugh & Learn Mix & Learn DJ Table by Mattel
This music-themed activity table features 3 piano modes, multi-colored lights and 12 engaging fine motor activities for baby and toddler DJs to explore over 100 songs, sounds and learning phrases.
Best Playset of the Year 2024 – Playmobil My Figures: Pirates’ Island from Playmobil
The PLAYMOBIL My Figures Pirate Island set lets your imagination run wild with more than 1,000 possible figure combinations.
Best Plush Toy of the Year 2024 – 16″ Squishmallows from Jazwares
These adorable plush toys have a cloudy feel and are 20 centimeters long. These toys were also awarded in the Swedish version of Toys of the Year 2023.
Best Pre-School Toy of the Year 2024 – Magna-Tiles Downhill Duo 40-Piece Set from Magna-Tiles
Building with magnetic construction sets is something your child can spend hours and days doing. Versatile toys are some of our favorites and with this car track your child’s possibilities and imagination are expanded.
Best Ride-On Toy of the Year 2024 – Extreme Drift Go-Kart from Radio Flyer
The combination of rubber grip on the front tires and extra-wide slicks on the rear wheels makes this the ultimate drifting vehicle. The parent-controlled speed lock allows parents to control the driving speed. It also has a safety belt and a racing flag for increased visibility.
Battery charging time is 45 minutes and a charger is included.
Best Specialty Toy of the Year 2024 – KAI: The Artificial Intelligence Robot from Thames & Kosmos
This is a robot that uses artificial intelligence and with gestures or audio commands, Miika K.I. is easily trained and controlled with the offline app.
With this robot, you can train artificial intelligence and get to know its possibilities and limits, as well as gain more technical understanding.
Best STEAM Toy of the Year 2024 – Lego Technic NASA Mars Rover Perseverance by Lego Systems
Teach your kids about how NASA explores Mars with the LEGO Technic NASA Mars Rover Perseverance, a detailed model kit with realistic details.
It features a rover with 360° steering, movable arms, 6 patterned wheels and shock absorption to make it easier to drive over uneven surfaces. This LEGO space toy also comes with a buildable toy helicopter based on NASA’s Ingenuity helicopter used to fly on Mars.
Best Vehicle of the Year 2024 – Teenage Mutant Ninja Turtles Mutant Mayhem Pizza Fire Van from Playmates Toys
As in the hit movie Teenage Mutant Ninja Turtles Mutant Mayhem, the Pizza Fire Delivery Van has room for all four turtles and the firepower to take down Super Fly and his minions of villains.
The Pizza Fire Delivery Van opens from the front and back so all four Turtles – and even Splinter – can ride in it. Press the pizzaslice button to open the side door, press the button again and the pizza thrower is pushed to the side. Press the button on the motorized launcher to fire up to 8 pizzas.
These were the winners of the best toys at the Toy of Year Awards. We hope this list has helped you in your search for toys for this year!
